Advertising is a powerful marketing tool, especially on large social media or search engine platforms. Ecommerce business owners looking for ways to reduce advertising costs, may be intrigued by ad credits. Google ads, Pinterest ads, Bing ads, Tiktok ads, Amazon ads– all offer ad credits in one form or another.
From a “spend $25 to get $25 free” deal to a simple “$100 for your first campaign” offer, these advertising platforms want you to advertise with them, get results, and then come back and spend more money in your ad account. Facebook is no different. They too offer advertising credits.
How can you leverage Facebook ads to get even more benefits besides just generating leads and increasing sales? And then how can you use credit card benefits to make your ad spend and ad credits go even further? We’ll explore your options here.
What are Facebook Ad Credits?
Facebook ad credits, now called “Meta ad credits”, are a form of payment for your Facebook ads. An ad credit, sometimes referred to as a voucher or coupon code, offers discounted or even free advertising for your company. These credits are similar to a coupon: you receive the offer, redeem the credit, and then use the credit toward future ad campaigns. These ad credits aren’t typically for large amounts, so while they provide an extra boost, advertisers who regularly place Facebook ads don’t count on them for significant discounts. An example: spend $150 USD by a certain date and get a $150 credit. Make sure you understand the rules before you accept.
On the Facebook help page, they state that there are two ways Facebook offers advertising credit. The first is to sign up for Facebookmail.com and the other is to find specific companies that have partnerships with Meta and are offering credits. So be sure to signup and check the emails you receive, stay on the lookout for reputable companies offering Facebook ads coupon codes, and be careful about websites advertisements offering “fb ads coupon hacks.” When you finally get an ad credit code, it will come with an expiration date so make sure to keep that in mind as you plan your advertising strategy.
How Facebook Ad Credits Work
Facebook ad credits may also be referred to as Facebook advertising coupons. You receive the offer, claim the code, and then use that code as the payment method for your ads. You’ll be doing all this in Ads Manager. If you are using Facebook for Business to manage your advertising, the new name is Meta for Business.
There are a few limitations. You can only pay for ad campaigns you run after you enter the promotion code. You can’t use Facebook ad credits to pay for ads you have already run. Additionally, there will sometimes be a minimum you must spend before you get the ad credit, so consider how you want to pay for the advertising minimum if it applies to your situation.
Once you have created your ads in the Facebook ads manager, got your ads up and running, and set up your payment method, you are going to want to check that your credit is paying for your ads. To check, you will want to go to the payment activity section in your Facebook account. There you will see if your payment settings are correctly set up so the new ad or campaign of ads is being funded, or not funded, by your Facebook ad credit. If the credit is not working you will want to reach out to Facebook’s customer support. Facebook ad credits can only be redeemed by admins.
Where Facebook Ad Credits Fall Short
Facebook had an average CPC (Cost Per Click) of .97 USD in 2021, according to Wordstream, making them cheaper than Instagram and LinkedIn and more expensive than Twitter. But when you look at the credit amount versus what your goals will cost, you will find that the credit goes very quickly, depending on your target audience and the CPCs in your industry.
Of course, you can set a lifetime budget so you don’t exceed a certain amount, but for many companies that hinders their advertising model. Additionally, when you are using Facebook ad credits you need to make sure they are still valid and are not expired. Most appear to be valid for a month or more. Of course, you won’t be able to use credits for every advertisement. There’s no guarantee you will get a $150 free Facebook ad credit every month, for example. So you can’t count on them for your advertising budget plans.
Earn Cash Back on Facebook Ad Spend
Driving traffic to your website or Facebook page, generating sales, or perhaps even creating brand awareness are vital activities to help grow your business, and reasons to invest in Facebook advertising. You can make that investment go further by getting cash back on your ad spend. Earning cash back on money you are already spending can help increase your advertising budget or just help pay for the ads you are running.
So how do you get cash back on your Facebook ad spend? Ideally you want to get a credit card that offers cash back on your advertising spend.
Let’s break this down. Say you have great personal and business credit scores, and qualify for a small business cash back card offering 1.5% cash back. You spend $5,000 a week on Facebook ads and earn 1.5% cash back on your Facebook ad spend. That earns you $75 a week cash back you can reinvest into more advertising. It’s a nice bonus, on par with a Facebook ad coupon, but ongoing.
Dash.fi for High Facebook Ads Spend
Digital marketers who find success with online advertising will often find themselves wanting to invest in more ads. But credit card issuers don’t always make it easy. They often run up against strict credit limits that can halt successful campaigns.
In addition, many cash back cards offer rotating categories for cash back and cap cash back earnings on an annual basis. Advertisers who invest heavily in online ad spending will often find they max out their cash back rewards quickly; sometimes in days, weeks, or even hours.
Dash.fi offers a more flexible option, offering multiple paths to determining spending limits and to help you avoid having ad accounts shut down due to card failure. It also offers introductory cash back of 3.5% for 60 days and 1.5% after that on everything, with no caps.
Using a cash back card such as dash.fi for your Facebook ad campaigns to earn cash back that can help your advertising dollars go much further.