Spoiler alert: there’s no magic formula when it comes to successful Facebook advertising. The key to effective Facebook ads is simply using solid practices (like the ones we’ll discuss here) and testing different tactics until you find what works for your brand.
Optimizing Your Facebook Ads Strategy
Your Facebook advertising strategy starts with a goal, or campaign objective. Before you can leverage your metrics in Facebook ads manager to optimize your results, you have to know what you’re trying to achieve.
Are you simply looking to create brand awareness? How do you measure that? Or do you want to see a boost in sales, as measured by your ads’ click-through rate? Once you’ve established exactly what you want to accomplish, you will be able to measure it as your ad campaigns launch.
Explore Your Facebook Ad Targeting Options
Facebook excels at helping you reach the exact demographics you need with your ads. You can target an audience based on buyer personas you’ve created to reach new potential customers based on where they live, their age, and their interests.
You can also leverage retargeting and show ads to custom audiences, those who have visited your website or taken an action. Just install the Facebook Pixel on your website and you can connect the dots between the social media channel and your site.
Another option for targeting is lookalike audiences. You can target people who already follow a competitor of yours on Facebook. With so many ways to connect with your audience, you’ll find the ones that are best to help you achieve your campaign goals.
Invest in Ad Creative
Facebook ads are easy to create, but that doesn’t mean you should skimp when it comes to the design. Work with a social media ad designer who can create an ad that is visually engaging and will get clicks. If you can’t afford to hire someone, there are beautiful Facebook ad templates you can customize online. Pair this with professional photos of your product and you’ll soon have an ad that people can’t wait to click on.
Remember: the design isn’t the only element that will help your ad succeed: the ad copy is also important. Test a few versions of your call-to-action (CTA) with a/b testing to see which does the best job at conversion. Keep it simple and remember to address “what’s in it for me” from your audience’s perspective.
Diversify Your Ad Formats
Facebook offers a variety of ad formats to help you reach different audiences. Its Carousel ads are great for displaying images of multiple products. You can also experiment with video ads if you have engaging video content to share. Additionally, you can boost a post that’s getting great traction to help more people see it.
And don’t forget about Instagram ads! If you’re creating a new ad, consider expanding your reach with Facebook’s sister social media company.
Have a Destination
You’ve spent all this time designing the perfect ad…but where does it click to? Be deliberate about the landing page your ad clicks to and make sure it’s what people expect to see when viewing your ad.
If you’re promoting several products in a Carousel, make sure each links to its specific product page. If you’re using lead ads, make sure the form that pops up gathers the information you want for lead generation (name, email address, phone number).
The last thing you want to do is link your ad to your home page, especially if you are advertising a particular product or a sale. If you’re offering 30% off of a product, create a landing page that reflects this special offer only found on Facebook.
Don’t Overlook the Viewing Device
Did you know that 81.8% of people only view Facebook on their mobile devices? That statistic alone tells you that you need to do a good job of connecting with those people with your social media marketing. Target people on mobile devices by creating mobile-friendly ads. Facebook offers Instant Experience and Collection ads to provide an immersive experience for the mobile user.
Optimizing Your Facebook Ads Spend
We’ve talked a lot about setting goals for your Facebook ad campaigns and leveraging the right types of advertising to reach your target audience. But what we haven’t covered yet is ad spend. Advertisers spend an inordinate amount of time trying to find the balance between not spending enough to connect with their audience and spending so much that it cuts into their profits.
You can nickel and dime on every keyword you use for your Facebook ads, but generally, the more you invest in your ads, the better the outcome. Now, that’s not to say you can just throw $100,000 at a campaign and get great results. You still need to be meticulous about selecting the right audience and tweaking your ads to improve conversions. You need to be monitoring results daily and using metrics to make small changes that improve results.
But generally speaking, you can’t be afraid to invest in your Facebook ads spend if you want big results.
The Best Tool for Optimizing Your Facebook Ads Strategy
Reaching the right potential customers on a daily basis means having access to funds to cover your ad spend. And unfortunately, traditional credit cards sometimes fall short in that regard. Even with cards that have high limits, advertisers often find themselves getting frozen out of access to the card when the bank flags unusually high transactions. That, in turn, causes Facebook to pause ads. Advertisers scramble to get the bank to unfreeze the account, but that can sometimes take days. Lather, rinse, repeat.
A better solution is dash.fi: with spending limits that are 10-20x higher than traditional credit cards, you’ll never have to worry about your card being frozen or your ads suspended. Need a higher limit? You can get approved in minutes, not days, which means your ad campaigns keep chugging right along and making you money.
Earn Cash Back on Facebook Ads Spend
In addition to all these features, dash.fi also offers cash back on what you spend on your Facebook ads. You can also get cash back when you work with one of dash.fi’s exclusive partners, which includes a network of digital marketing and advertising agencies.
Imagine what you would do with an infusion of cash in your business! You could reinvest it in advertising or share a payout with your hard-working team!
Keep Facebook Ads Running with Automatic Payments
When you’re trying to reach new customers with your ad sets, avoid the pain points so many advertisers experience when they have to constantly pay down their credit card balance so they can free up credit to use for ad campaigns. dash.fi allows you to automatically pay down your balance at any time, so you always have access to your credit.
High Credit Limit to Support Large Campaigns
Credit card companies may excel at offering credit to certain types of businesses, but they do a poor job of targeting those who use the cards for Facebook marketing. By its nature, ad spend to reach Facebook users can have a high price tag every day that ads are run, and if your card can’t keep up, it’s not right for you.
Ecommerce companies have a better option when it comes to financing ads. With sky-high credit limits, you’ll never have to worry about whether you have enough available credit for a campaign, and we’ll never freeze your account for unusual activity. We get advertisers like you.
If you’re using a social media network like Facebook to reach your audience, you shouldn’t be hindered in your advertising. dash.fi is the partner you need to succeed.