How Facebook Ad Spending Limits Affect Your Campaigns

“The sky’s the limit,” your marketing manager tells you with regards to your Facebook ad account spending limit.

And yet…Facebook may have something to say about that, at least when you first open your Facebook ad account. (Or rather…Meta, as the company now wants to be known as.)

Constraints Facebook Puts on Your Spending

We’ll talk about a few different spending limits, but let’s start with the ones Facebook imposes on new accounts. Understandably, Facebook wants to eliminate fraud on ad campaigns, and so it has a few measures in place to prevent it.

The first is the daily spending limit. If you’re opening a new account, you won’t be able to spend more than $50 (yep, that’s 5-0) on a Facebook advertising campaign. After that threshold has been reached, your ads will be paused until the next day. Facebook will review your activity and remove the hold once it’s sure you’re not making fraudulent ad buys (though it’s not published how long it takes for this to happen).

Then there’s the automatic billing threshold, another safety measure from Facebook. Once you reach a certain amount in your billing, Facebook will pause your accounts until the balance has been paid. As you pay your bill on time, that threshold will increase.

These are the limits you can’t do much about except be patient and wait for them to lift.

How Facebook Ad Spending Limits Work

Now we’ll look at the limits you can control. You can set your account spending limit in your Facebook Ads Manager to control your spending on ad sets and campaigns. This is an adjustable lifetime limit that you can spend across all ad campaigns, and you can match it up to your ad budget.

You can change your account spending limit at any time in your Business Manager under Payment Settings for better ad optimization. You can also track what you’ve spent there.

So what happens if you bump up against that ad spending cap?

Once you hit that budget cap, your ads will pause and you’ll get a notification. You can decide whether to change or remove your account spending limit or reset the amount spent toward that limit and then your campaigns will resume.

The Key to Facebook Ad Spending Limits

Having a Facebook ad account spending limit can be helpful, especially if you have multiple people running campaigns and risk overspending because you’re not communicating about the budget.

But unless you want to continually have to log in and up that ad spending limit for your Facebook page, you’re better off setting it high. As research has shown, the higher the spend and daily budget on Facebook ads, the better the results.

That’s a general statement, of course, and the results you get depend on your industry, keywords you’re bidding on, your audience, and how effective your ads are, but if you’re bidding high, you can rise above the other bids to get top billing in ad results.

The Other Limit: Your Credit Card Limit

Facebook ad spending limits are just one part of the equation. The other is the limit your credit card company puts on your account. Even if you have a high dollar credit limit, some credit card companies will stop you from spending if they see unusually high daily activity (like what you’re spending on Facebook ads). They’ll freeze your account until they can investigate, and by then, you may have lost the opportunity to make tens of thousands of dollars on Facebook.

Once your credit card freezes, Facebook pauses your accounts. You’ll not only have to call your credit card company to resolve the issue, but you’ll also have to reach out to Facebook to unpause the accounts. This can take days or weeks, and it can happen over and over again.

The fact is: credit card companies simply don’t understand the intricacies of social media ad buying. Even if you pay down your credit card balance every day, you aren’t guaranteed that your credit card will be available for use when you need it. And that’s just unacceptable.

The Right Way To Spend on Facebook Ads

Until recently, there wasn’t a solution for a situation like this. Advertising professionals found themselves running to the finance department in tears, trying to rectify a paused campaign and a frozen credit card.

But now there’s dash.fi, which gives you a much more effective payment method when you run ads on Facebook.

Spending limits are 10-20x that of credit cards, and you can customize your billing cycle to better fit what you need. Your account won’t be frozen if you spend big on ads; after all, that’s what dash.fi was created for.

You can also get unlimited virtual cards, which comes in handy when you have multiple campaigns on different ad networks and different people managing them all (compare this to running around trying to find the company card to use).

But the biggest benefit of using dash.fi is that you spend far less time and energy to run your Facebook ad campaigns. You set them and forget them, checking in only to see how much money you’re raking in. Nice.

Earn Cash Back on Facebook Ads

Just like some credit cards offer cash back, so does dash.fi. In your first two months, you can get up to 3% back for 60 days, and after that, it’s 1-1.5% cash back, with no limit on spend.

With as much as you spend on advertising, that’s a pretty significant amount of money you can reinvest in ad campaigns! It can boost your ROI like crazy.

dash.fi also offers cash back if you hire an agency partner through our extensive network advertising agencies.

Avoid Campaign Shut Offs Due to Credit Limits

While you can control your daily spending limit and your overall Facebook ad spending limit, there’s not a lot you can do if your credit card company shuts you down.

Making regular manual payments is a stopgap, but it’s also time-consuming and annoying.  You can’t afford for your ad campaigns to stop midstream, and that’s what happens to most advertisers relying on traditional credit cards to pay for Facebook ads.

Why not remove those restrictions by opening up an account with dash.fi? You’ll see more stabilized ad spend without disruption, and you can get higher limits than credit cards offer. Top that off with generous cash back, and you’re set!


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