If your business is creating content for TikTok or you are advertising on the platform, it probably goes without saying that you hope your messaging will get viewed by as many people as possible. With over 1 billion users visiting the platform every day, you have an opportunity to get in front of a lot of people—many who might be potential customers. The challenge is getting as many people who might be interested in what you have to offer interested in watching your videos.
How many views is “good” on TikTok?
If you’re new to the platform and confused about what a TikTok view really is, it’s not uncommon. Just about all of the social media platforms seem to define what a view is differently. On TikTok, it’s considered a view the instant your video starts playing. What’s more, if the viewer watches it a second or third time, they are also considered individual views. In fact, they could watch your video dozens of times and all those times would be considered a counted view.
If your first video gets over 10-50 views, you’re getting past the first stage, but you’re just getting started.
100-200 views is decent depending on how many followers you have. In other words, if you have 12,000 followers, 100-200 video views wouldn't be considered very good. On the other hand, if you had 800-900 followers, 200 views would be considered good.
500 views won’t make you TikTok famous, but 500 views in an hour has you on the right track.
If your videos are getting between 1,000 and 3,000 views, you’re in the range of what TikTok considers a mid-tier account. Video views over 10,000 is considered a head account—meaning your videos are very popular. But you haven’t reached viral status yet.
How many views is a viral video?
Usually a viral video has so many views it’s not just a big deal on the platform, it’s something people talk about—which is what every content creator wants. The more you can get people talking about your content, the better it is for the brand.
In TikTok terms, 500,000 views is considered to be semi-viral. 1 million views or more is considered viral. Obviously the more you can do after that, the better.
Is 10K views on TikTok viral?
10,000 views on TikTok is not viral, but it’s not bad—especially if you are getting good engagement. In other words, likes, get bookmarked, shares, or comments. A 4% engagement rate for TikTok videos is considered good. So if you have 10,000 video views and are seeing 400 likes or comments, you can be confident that your audience appreciates your content and so does TikTok.
In addition to views, comments and likes contribute to your authority ranking with the platform. The more authority you build, the more TikTok will share your content with others that will be potentially interested in what you have to say.
The platform is a truly algorithm-based model. In other words, the things a user looks at, the creators they follow, and what they like, share, and bookmark are what shows up in their FYP, an acronym for, For Your Page. The algorithm is learning about what they are interested in every time they log in. You want to be on that list of what they see and 10,000 views on your videos is a good starting point.
How to go viral on TikTok
Below are seven tips that will help you create videos more inclined to go viral.
Understand the trends: TikTok has been popular with younger people because it is unashamedly trend driven. The more users engage with the trend, the more the app promotes videos that play into it. The more up to date you stay on content trends and the better you can include those things, the more likely you’ll be able to ramp up your content views and maybe even go viral.
Use humor: Comedy is a big currency on TikTok. Don’t take yourself too seriously. Humor keeps your audience engaged.
Use hashtags: Hashtags are one of the ways the algorithm ranks content. Hashtags make it easier for the algorithm to put your content in front of the people who will most likely want to see it.
Short videos rule: Avoid the temptation to go on for 3 minutes. Think in terms of 60 seconds or less.
Encourage interaction: Ask questions, ask for comments, give people a reason to respond to your video. Views are good, likes are great, and comments are even better.
Know your audience: Know who you’re talking to and stick to one audience. This isn’t the place to cast a wide net, get out the fly rod and target individual fish.
Use the tools in TikTok: There are a lot of sounds, audio clips, and music at your fingertips, don’t be afraid to use them.
