The 16 Top Klaviyo Competitors and Alternatives
Klaviyo is an email marketing company that offers various automation tools, making it easier for businesses to reach and engage with their customers. That said, it’s not the only ecommerce marketing option on the market.
Finding the best marketing solution for your company can feel overwhelming for any business owner. To simplify the process, we’ve compiled a list of some of the best Klaviyo alternatives.
Competitors and Alternatives to Klaviyo
Klaviyo is a major marketing automation platform, and it integrates with many popular ecommerce services such as Shopify, WooCommerce, and Stripe. However, it focuses primarily on email and SMS marketing, which are just a small part of most company marketing plans.
If you’re looking for other tools you can use for marketing automation, consider these Klaviyo competitors.
Mailchimp is an automated marketing platform focusing heavily on emails. It lets you set up automations using an easy-to-understand flowchart system.
For example, suppose a customer has an abandoned cart. In that case, you can configure an automated reminder email and determine what email to send based on whether that customer has previously made a purchase.
As for pricing, you can try Mailchimp’s free plan, but the full subscription supporting 10,000 contacts costs $350 per month.
Adobe Marketo Engage
Adobe Marketo Engage is a B2B and B2C marketing tool that uses AI to help improve conversion. It supports chatbots customers can speak to for answers about your company or product. Plus, it automatically sends summaries of those conversations to your sales agents, ensuring they're ready to talk with the customer.
On top of marketing automation tools, Marketo Engage has lead management tools and a powerful dashboard that lets you track customer touchpoints across your various advertising channels and campaigns.
HubSpot Marketing Hub
HubSpot describes Marketing Hub as a complete CRM tool. You can use it to attract attention through a blog, SEO tools, social media, live chat, and more.
Once you’ve caught the attention of potential customers, you can use the tool’s landing page builder, email marketing service, and marketing automation tools to help convert them into paid customers. Marketing Hub has a dashboard that you can use to track and manage your leads, and it will automatically score leads for your sales team to help them prioritize leads.
Constant Contact offers a digital marketing suite with four powerful tools—email marketing, SMS marketing, social media marketing, and marketing automation.
The service has a long history in the industry and is known as one of the easiest marketing automation tools to use, making it helpful for people who are just starting out. It also offers easy-to-customize email and landing page templates and A/B testing tools, allowing you to compare the performance of your different designs.
Netcore Customer Engagement & Experience
Netcore Customer Engagement & Experience is a user engagement platform that bills itself as an “insight-led, omnichannel platform to boost conversion and retention.”
The tool helps you better understand your customers, putting together data points from every customer interaction across different platforms so you can anticipate the customer's wants and needs.
You can then use that data to tweak your marketing strategy for each customer to boost conversion. With the service’s automation tools, you can build different workflows to personalize marketing campaigns to diverse audiences.
Campaign Monitor focuses almost entirely on email and SMS marketing, offering simple automations that help you engage with your customers.
The tool has a powerful, user-friendly template editor, making it easy to build attractive-looking emails with a drag-and-drop interface. You don't need to wrestle with a complicated text editor or know any code. It also optimizes emails for mobile devices so that you can ensure your customers get the best possible experience regardless of the device they use.
Salesforce Marketing Cloud
Marketing Cloud is a service from SalesForce, a company that offers various customer relationship management tools.
This service is all about designing personalized and compelling customer journeys, letting you automate your marketing while tailoring each experience to the customer’s interests and needs. With Marketing Cloud, you can track individual customers and segment them into different audience types, then target specific audiences with various campaigns. Using the tool’s analytics builder, you can easily track campaign performance and find information on improving conversion.
As you can guess by its name, Iterable focuses on iterating on your strategies to constantly improve them.
The service offers a cross-channel marketing platform to track your customer experiences and measure every interaction you have with customers. Iterable will monitor your leads and help you segment them into different audiences.
You can integrate additional data from almost any source to help the tool learn more about your customers. Then, you can use the insights from the tool to improve your campaigns over time.
MoEngage Customer Engagement Platform
MoEngage is a customer engagement platform used by many major brands, including Domino's and Nestlé. It's no surprise that big companies use it, given its powerful tools.
In addition to typical services, including customer insights, analytics tools, and customer journey orchestration, MoEngage uses AI and machine learning to optimize your advertising campaigns. The tools will monitor your customer engagement and marketing campaigns to automatically determine the best-performing campaigns.
This tool will also provide insights such as the most impactful time to schedule social media posts or to reach out to customers to close a sale.
Responsys Campaign Management
Responsys Campaign Management is a service from Oracle, a major online technology provider. It focuses on B2C marketing campaigns by helping with email marketing, targeting and segmentation, cross-channel experiences, and campaign testing.
The tool leverages Oracle’s high-tech infrastructure by giving you AI to help target customers and personalize content to their interests. AI can help you identify hidden customer potential and avoid over-engaging with fatigued customers.
Dyspatch offers a unique modular system for designing marketing emails. Rather than using templates and building each new message from scratch, you can design email modules to plug into messages as desired, saving your marketing team a lot of time and effort.
The platform also gives customers access to a few different apps they can use to add interactive content to their emails. You can use these apps to create interactive polls, show a schedule for booking a meeting, or include product reviews.
Listrak Digital Marketing Platform
Listrak is an all-in-one marketing platform that uses powerful data analytics to help companies maximize customer value. It offers a variety of services, including:
Segmentation and personalization
Behavioral marketing triggers
You can use the tool to personalize advertisements to customers based on your data and predictions about future customer desires.
Fresh Relevance bills itself as a “versatile personalization platform” that helps companies deliver experiences across websites, apps, emails, SMS, and ads.
It helps you tailor the content that individual customers interact with across your marketing channels. Plus, it offers a dashboard view where you can view all of your data on a customer and get insights into things like their total value to your business.
Fresh Relevance’s tools are easy to use, featuring drag-and-drop user interfaces, and you can use automation to design basic campaigns.
Cordial combines data management and marketing execution into one platform, letting advertisers base the emails and SMS messages they send on the information they have about each customer.
On top of its data management platform, Cordial gives customers dynamic marketing tools to build personalized campaigns, including cross-channel campaigns that can engage with customers in multiple ways.
MessageGears is an enterprise customer engagement platform that directly engages with your customer data rather than waiting for cloud data to sync over multiple platforms. This means the tool can offer real-time insight into the customer journey and the impact of various marketing campaigns, improving the functionality of that data.
Since the tool uses your data where it lives rather than syncing and storing it from multiple sources, it claims it can offer a full suite of marketing tools at a much lower cost than the competition.
Sender is an email marketing tool that helps companies build attractive email newsletters for their subscribers. It offers an extensive gallery of free email templates that you can customize with its drag-and-drop message editor. If you're looking for more powerful customization, it also has an HTML editor to make your email look precisely how you’d like.
The service integrates with many popular ecommerce tools, including Shopify, WordPress, and WooCommerce, making it easy for almost any online business to use.
How Klaviyo Compares
Klaviyo is a great marketing tool for many ecommerce businesses looking to improve their email and SMS communications. Like many of its competitors, it comes with easily-editable email templates and advanced segmentation tools that you can use to improve customer engagement. It also lets you automate your email campaigns based on customer behavior.
While it does not tout the same high-end customer relationship management tools of some of its competitors, the service is well-priced and has integrations with popular ecommerce platforms. This can make it a good choice for ecommerce stores that want a purpose-built email and SMS marketing tool.