| 9 min read

PropellerAds Review

Online and mobile advertising is essential to any company’s marketing strategy. They’re also powerful ways for publishers and content creators to earn a living from their content.

PropellerAds is a multisource advertising platform that helps match publishers and advertisers. If you’re looking to earn money online, consider working with PropellerAds.

What is PropellerAds?

PropellerAds bills itself as a “multisource advertising platform with one billion+ global audience.” It helps publishers find opportunities to earn income by advertising offers from significant companies that want to use affiliates and other forms of advertising. The company claims to be one of the biggest traffic providers in the industry.

With over 11 years of experience and a worldwide network, PropellerAds claims that advertisers can access a monthly audience of about one billion people, a massive advertising reach. The company focuses on high-impact advertising formats, such as interstitial and mobile notification ads, to provide high conversion levels at a reasonable price.

How Does PropellerAds Work?

PropellerAds is an advertising platform that matches brands and publishers, which means it works like many other affiliate or ad networks.

Brands can sign up for PropellerAds and create ad campaigns. Content creators and publishers can sign up for the site to sell advertising space or to sign up for affiliate programs through the site. These affiliates can choose to earn commissions from several bidding models, including cost per action (CPA), cost per click (CPC), cost per mille (CPM), smart, and AI-based models. 

PropellerAds offers four types of ad formats:

  • Push notifications: These are personalized mobile notifications that appear on people’s phones whether they’re using a specific app or not.

  • In-page push: These mimic the look of a push notification, which helps to draw attention, but are web browser-based. They don’t require a user opt-in.

  • Interstitial: These ads are large overlaying banners that take up most of the user’s screen, making them a good way to draw significant attention.

  • Onclick popunder: These full-page advertisements appear beneath content rather than in front of or between it like an interstitial ad.

Advertisers can select how they’d like to pay for these advertisements. For example, they can pay per impression or use more typical affiliate marketing techniques such as Cost-Per-Action (CPA). Advertisers can also use PropellerAd’s SmartCPM pricing tool to find the best advertising placement at the right cost. 

PropellerAd’s service includes automation tools that it claims can boost conversions by as much as 80% while reducing costs by 40%. For example, its CPA goal bidding tool makes ad optimization automatic by predicting what kinds of traffic will bring the highest conversions. 

How is PropellerAds Different From Other Affiliate Networks?

One thing that sets PropellerAds apart from other affiliate networks is that it offers various advertising styles.

Many affiliate networks focus solely on CPA offers and let publishers generate affiliate links that they can promote. PropellerAds has four different ad formats publishers can use to monetize their websites.

PropellerAds also has a global reach and a much larger audience than many other networks, meaning publishers and advertisers from geos across the world can use the service. 

Another differentiating factor is that Propeller Ads has offers in a wide variety of industries, including:

  • Software

  • Mobile utilities

  • Finance

  • Ecommerce

That means many different publishers can use the service to monetize their content, regardless of what niche interests their audiences. 

What are the Sign-Up Requirements for PropellerAds?

PropellerAds has a few requirements that you must meet before you can sign up for the website and use it to monetize your content. The requirements for your site are:

  • It must be content-based, not a simple list of links or ads.

  • The site must be fully functional.

  • It must follow all applicable laws.

  • It may not contain objectionable or illegal content.

  • Software piracy, violence, profanity, hate speech, promotion of substance abuse, or illegal activity are included in this category. 

  • You must not be linked to the military, arms sales, terrorism, money laundering, political propaganda, or have a history of criminal activity.

There are no explicit requirements for the amount of traffic you receive from your website.

What Affiliate Programs are Available with PropellerAds?

When signing up for an affiliate program, it’s important to consider what programs are available. You want to make sure you can choose one that will appeal to your audience, which will help you drive more conversions and earn more money.

For example, if you have a travel website, you likely won’t earn much by promoting sports equipment. However, your audience will probably be far more interested in travel gear.

PropellerAds has affiliate programs across many industries, including highly lucrative ones like finance, software, mobile utilities, and ecommerce. There’s a good chance that you’ll be able to find a program and offers that work for you.

What are PropellerAds' Payment Methods?

PropellerAds offers multiple payment options, letting publishers choose the one that works best for them, including:

  • PayPal

  • UnionPay

  • Skrill

  • Wire transfer

The minimum amount for wire transfers is $1,000, and other payment methods have different minimums based on your account status.

The first payout for each new campaign will happen no earlier than 14 days after the campaign begins. Future payments happen weekly or every 35 days, whichever you prefer.

How Do I Sign Up for PropellerAds?

Signing up for PropellerAds is a relatively straightforward process. On the PropellerAds website, you’ll see a button that says “Start.” Click that and choose to sign in as either an advertiser or a publisher.

If you choose to sign up as a publisher, you’ll then get directed to a sign-up form that asks for some basic information, including your name, address, the type of traffic you want to monetize, and the type of ad formats you want to use to monetize your site.

Once you submit the information, PropellerAds may contact you to conduct a short interview to gather more information about you and your sites. You can sign in on the PropellerAds site and monetize your content if approved.

Advertisers will need to include information about their business models, current CPA network relationships, verticals they work with, and ad formats they wish to use. 

Final Word

Advertising is one of the most effective ways for publishers to monetize their websites and their content. PropellerAds helps publishers find brands that want to advertise and provides highly impactful advertising formats in lucrative verticals, making it easy for content creators and publishers to boost their income.

If you want to join an advertising network and make the most of your website’s monetization, consider working with PropellerAds.

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