Social media is one of the most powerful tools available to advertisers today. It allows you to get customers to engage with your company, build a strong brand identity, and interact with influencers and other organizations in ways that can help grow your business.
With more than one billion active users, TikTok is one of the largest and most popular social media platforms. This means you should be using it to engage with customers.
One of the best ways to get your brand in front of people on TikTok is to get your videos on the FYP. We’ll teach you how to do that.
What is the FYP on TikTok?
TikTok’s For You Page (FYP) is the first page anyone sees when they open the TikTok app. It’s filled with TikTok videos curated from creators that they may or may not follow.
The app’s algorithm builds the FYP for each user based on their interests and past interactions, serving content that will interest and keep users engaged with the app.
Getting on the FYP should be a goal for every advertiser and content creator. It puts your content in front of people who may not already follow you. In turn, you can gain new followers and get your brand seen by new potential customers.
This can turn into a beneficial cycle. As you get more videos on the FYP, more people learn about you and follow you. You can then have more videos go viral and show up on the FYP more often.
TikTok users are young, mostly Gen Zers and Millennials, which is a lucrative demographic for advertisers. This makes TikTok and its FYP an essential target for your social media team.
How to Get Your TikTok on the FYP
TikTok’s FYP is built for each user by an algorithm that tries to match them with videos based on their interest and interactions. It’s a bit of a black box in that there’s no simple recipe to follow that will get your videos on the FYP. However, there are strategies you can use to boost your chances.
Use these tips to get your TikTok videos seen by as many people as possible.
Follow Trending Hashtags
Like any social media platform, TikTok is prone to trends. What’s popular one week could be old hat the next.
TikTok lets you view trending hashtags, which can give you some idea of which content is popular at that moment. If you can produce content quickly before the trend dies, you can take advantage of whatever is currently popular to give your videos a higher chance of appearing on the FYP.
However, remember quality is better than quantity. Make sure the hashtags you choose are relevant to your business or the content you produce. Also, don’t create low-quality videos to take advantage of trends.
Use Trending Audio
Similar to following trending hashtags, trending audio can help boost your TikTok’s reach and get it placed on the FYP.
TikTok lets you add music and sound clips to your videos. Just like video content and hashtags, different audio can trend. Using popular audio clips can boost your video and put it on the FYP.
Post Consistently and Choose the Right Times
Social media moves fast, and hours-old posts get stale quickly due to the firehose of content that appears on TikTok.
Set a consistent schedule for yourself, and try to post during the most popular times of the day.
For example, you could post three days a week when most of your target audience uses the app. Popular times are early evenings on weekdays and weekend mornings or evenings.
Again, remember that quality is essential. Only commit to daily posts if you can commit to high-quality output.
Keep It Short and Sweet
TikTok is designed for brevity. People who want to watch hour-long videos will use another platform, like YouTube.
Your TikToks should be short and highly engaging. Videos ranging from 10 to 30 seconds are likely the sweet spot. The more people who watch your videos to the end, the more likely it is to appear on the FYP.
Collaborating with established TikTok creators is a great way to boost your content on the platform. You can make duets or Stitches with a partner creator and benefit from their reach. If their video hits the FYP, you’ll also benefit from that engagement.
Make Good Content
With tons of content available on TikTok, you must ensure your videos are worth watching.
The first thing you need is a strong hook. If you don't give someone a reason to watch your video within the first few seconds, they'll swipe to the next video.
Tailor your hook to your desired audience. For example, if you’re offering small business services, starting your video with “here’s the most common mistake small business owners make” is a strong hook.
The content after the hook is also important. Make sure it’s interesting and offers value that keeps people watching. The more people who watch your content, the more likely it is to hit the FYP.
Captions Are Important
TikTok is a video platform, but the written word remains powerful.
Each video can have a caption of up to 150 words. You'll need to flex your writing skills to build a caption that includes hashtags relevant to the video and encourages your viewers to engage.
Writing something like “watch to the end” or asking a question of your viewers are classic examples of how you can drive engagement through captions.
The Final Word
TikTok is one of the world's most popular social media platforms, especially with the Gen Z and Millennial demographics. This makes it an important platform for advertisers to use.
With some effort, you can build a solid TikTok marketing strategy and get your videos in front of millions of potential customers using the For You Page.