The Scary Truth about Credit Limits When You’re Buying Facebook Ads with Credit Cards

by Shelley Wygant
Credit Cards

What’s in your wallet? Probably one or more of those bank-backed cards. The fact is, the average eCommerce business probably has five credit cards with a balance of about $32k that they rotate through to buy Facebook and Google ads.

If you’re like them, you probably use different cards to get different benefits including points, cash back, product and service rewards, and other spiffs that credit card companies offer. You might also be using different cards to take advantage of their various levels of credit limits.  When one maxes out you move on to the next. Right?  No big deal.

Actually, credit limits are a HUGE deal when it comes to spending tens of thousands or even hundreds of thousands of dollars a month on Facebook or Google ads.  Because exceeding your limits or having a card failure can completely shut down your advertising on Facebook or Google.  A catastrophic blow for your business. .

So what determines the credit limit on a credit card?

Just to define what we’re talking about when we say “credit limit”, it’s the maximum balance the bank allows you to have on your card at any given time.  Once you hit that limit, the bank shuts off your card until you pay off at least some of your balance.

  • Credit Card Type—Some cards come with a set credit limit that applies to every approved cardholder.  Others have a range that might be higher or lower depending on your financial qualifications. The trouble is that you won’t typically find out what the high end of your credit limit is until you apply.

  • Revenue—The amount of money you make generally determines how much the bank will let you put on the card.  If you’re just starting out, that could be pretty low.

  • Debt-To-Income Ratio—This refers to how much you’re bringing in versus how much you owe in various kinds of debt including mortgages, car loans, and other credit cards. If you’re generating a lot of revenue but have a ton of debt, the bank is going to give you a lower credit limit on your credit card.

  • Credit History—Late payments, high balances, or worse yet, bankruptcies or defaults will seriously reduce your credit limit. And, will make it hard to get the credit card application approved in the first place.

  • FICO Scores—The most widely used references for credit limits are FICO Scores, which are created by the Fair Isaac Corporation. A full 90% of top lenders, including credit cards, use these scores which are calculated based only on a credit report maintained by Experian, Equifax, and TransUnion. These companies compare your spending and payment information to hundreds of thousands of others to estimate how likely you are to repay a loan on time.

  • Credit Limits on Other Cards—If other banks have granted you a high limit on their credit cards, you have a better chance of getting a higher credit limit on a new credit card.  The same goes for low credit limits.  A bank isn’t going to give you a $50,000 credit limit if all your other cards are only giving you $5,000.

What happens when you keep hitting your credit limit on a hot Facebook ad campaign?

If you’ve been in the happy situation where money is pouring in almost as fast as it’s going out, you’ve experienced the administrative nightmare of having to send in payments on your low-limit credit cards every other day to avoid the limit and keep the machine running.

If things are going particularly well and you’re looking at hitting your limit over weekends, you end up having to pay the credit cards in advance so you have enough headroom to make it to money. And sometimes, that’s money you don’t have in the bank at the moment. So what’s the answer?

How to get the cash you need to fund ad spend.

If you’re buying Facebook or Google ads for your clients, you know that even five credit cards that each have a  $20,000 credit limit won’t get you very far, especially if you have a hot campaign you need to scale.   Where are you going to get the funding you need?

You have a few options.

  • Get an increase in your credit limit -- If you faithfully pay off most of your balance every month, most credit cards will automatically increase your credit limit at some point.  Unfortunately, probably not by a lot.

  • You can also ask for a credit limit increase and provide information that will back up your request.  That can take time, and there’s no guarantee you’ll be approved.

  • Take out a loan -- Again, a long process that won’t provide cash in a crunch and additionally puts your home and other assets in jeopardy if you can’t pay it back for some reason.

  • Get venture capital -- This is an even longer process that only businesses that have a strong management team, the ability to scale, and a proven track record will be successful at. 

  • Even if you do get venture money, they’ll likely want a seat at the decison-making table and a future equity event (if you’re business is currently privately held), as well as a share of your company.

Fortunately, there’s a MUCH easier way to fund Facebook ad spend

At dash.fi, we’ve seen first hand the roadblock typical credit limits put in the way of potentially super-successful efforts to scale.  Whether it’s the 20- year-old entrepreneur whose ad campaign is tearing it up but can’t get access to the cash he needs to scale because he has no credit history -- or the 40-year-old company owner who’s in the same boat because she’s had some financial ups and downs, we feel your pain.

This is why we created dash.fi in partnership with MasterCard,  the first card created for advertisers, by advertisers, that provides a ton of category-specific benefits -- including…

  • 10-20x higher daily spend limits -- Guaranteed. Forget dinging your FICO score to get a higher limit. Or waiting for your credit card company to do a once or twice yearly review to give you a credit limit increase.

With dash.fi, your credit limit is based on how well your ads are doing—not on your credit history.  The better your ads perform, the more credit you’ll have access to.  And we’re not talking about a piddling $10K more. It could be hundreds of thousands or even millions of dollars more.

Plus because we evaluate how you’re doing a lot more often -- usually weekly and sometimes DAILY -- you can get access to that higher limit almost immediately.  Which is critical when you want to be able to step on the gas for ad spend.

Oh and dash.fi gives you all the ad spend funding you need to grow your business without requiring a personal guarantee that could destroy you financially if things go south and without hurting your ability to secure future funding from other sources.

  • Introductory 3% cashback on the first 2 months of spend. If you’ve been shopping around for a cashback card, you’ll instantly recognize that it’s among the richest offers in the business. 

Take two minutes to do a mental calculation on your monthly ad spend X .03%. That’s how much liquid cash you can plow back into ad spend in your first two months -- in addition to accessing a higher credit limit.  (You’ll continue to earn cashback after the first two months –  the percentage will depend on your deal.)

Account Ban Protection Unlimited virtual debit and charge cards for ads so you can scale to the moon without the fear of getting banned.  dash.fi lets you use a card with a unique number, name, and address for each ad account, business manager, campaign, and network. It also eliminates the expense of cumbersome employee cards. dash.fi offers dozens of more benefits that are specifically geared toward helping advertisers access the cash they need to supercharge ad spend and scale like never before.  So if you want to stop being stymied by low credit limits and could use the 3% introductory cashback your first two months of spend to take your business to the next level, you need to check it out now.


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